When people think of Trang An, they often picture majestic limestone mountains, emerald rivers winding through the breathtaking landscape, or the peaceful atmosphere of the ancient capital of Hoa Lu Ancient Capital. Today, however, alongside its natural beauty and rich heritage, Trang An is gradually welcoming new lifestyle and tourism experiences, offering visitors even more memorable moments during their journey through Ninh Binh.

In May, international coffee brand Starbucks officially opened its second location in Trang An. More than simply adding another café to the area, the new space stands out for the way it blends harmoniously with the surrounding heritage landscape. Surrounded by lush greenery, natural light, and the fresh atmosphere that defines Trang An, the café offers visitors a relaxing yet modern and vibrant experience.

Visitors stop to check in and enjoy the Starbucks space after taking a scenic boat tour through Trang An.

For many travelers — especially young visitors and international tourists — spaces like this are more than just a place to rest after sightseeing. They become part of the emotional connection with the destination itself. Whether it is enjoying a cup of coffee in an open-air setting, chatting with friends, observing the rhythm of local life, or capturing memorable photos amid the natural beauty of Trang An, these experiences all contribute to a more complete and enjoyable journey.

The presence of international service brands in Trang An also reflects the direction of tourism development in Ninh Binh: increasingly professional and modern, while still preserving the area’s cultural identity and natural environment. It is a positive sign of improving service quality and meeting the growing expectations of both domestic and international visitors.

At the same time, Trang An is now home to a growing number of beautifully designed souvenir shops that embrace rustic yet elegant architecture, using materials inspired by nature. These charming stops not only enrich the visitor experience but also create impressive check-in spots within the heart of the heritage site.

            Exterior architecture of a souvenir shop within the heritage area.

A visit to Trang An today is no longer only about discovering nature and history. Visitors can also enjoy relaxing lifestyle spaces, experience modern tourism services, and witness the dynamic new image of tourism in Ninh Binh.

Translated by: Nguyen Thi Loan – Trang An Landscape Complex Management Board